Avoiding Mission Drift

I learned a new phrase from one of our Envision Global clients last weekend: Mission Drift. When I was discussing an idea with him that I felt would add value to his platform, he quickly replied, “Sounds good, but is it mission drift?”

I instantly understood what he meant, but in this case, I helped him to understand this was yet another layer to his vision that would work very well with his life mission and philanthropic work. However, I was quite pleased that he understood the difference between an opportunity that may look good on paper, or allowing your brand to be so all over the place that no one can really understand what you are truly seeking to accomplish, versus a value-add to your business or organization.

Have you taken a moment in 2012 to identify your mission drift?

Release & empower your real goals.

Related Article:

Finish the Mission

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About Candace Reese ~ The CEO Pundit™

With a reputation for challenging small visions and transforming them into global notoriety, Candace Reese is a nationally-recognized entrepreneur and inspirational speaker. Specializing in corporate and philanthropic strategy management, Reese has a strong track record in exceeding expectations. After several years in corporate and nonprofit public relations, marketing and advertising, Reese founded Envision Global Corporation to serve a diverse clientele list of individuals, organizations and corporate clientele by delivering leading-edge, innovative image building campaigns, with a global focus. Having an affinity for representing socially-conscious clientele, through Envision Global, Reese has managed projects and provided unlimited business and lifestyle resources to a plethora of distinguished entrepreneurs, executives and philanthropists who have been featured in national and international multi-media outlets, including online/digital media, nationally-syndicated radio and television broadcasts. To accommodate the growing needs of her global client base, Reese has launched EnviBlu Lifestyle Concierge; the travel, concierge and ground transportation vertical to Envision Global. Outside of her work with Envision Global, Reese’s passion lies in her public speaking and community initiatives. As a children’s advocate, she offers inspiring words to young men about etiquette and image, as well as young women on entering and maintaining healthy relationships. Reese also engages with entrepreneurs and business executives on leadership, marketing, public relations, professional etiquette, and effective, next-level business practices as an executive coach. Reese is a well-known supporter of local and national community organizations, being frequently tapped by nonprofit and religious organizations to strengthen their image and media strategies for initiatives, conferences and goal-oriented campaigns.
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One Response to Avoiding Mission Drift

  1. Pingback: Drifting, Without Aim or Purpose, is the First Cause of Failure | My Mindset Matters

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