I learned a new phrase from one of our Envision Global clients last weekend: Mission Drift. When I was discussing an idea with him that I felt would add value to his platform, he quickly replied, “Sounds good, but is it mission drift?”
I instantly understood what he meant, but in this case, I helped him to understand this was yet another layer to his vision that would work very well with his life mission and philanthropic work. However, I was quite pleased that he understood the difference between an opportunity that may look good on paper, or allowing your brand to be so all over the place that no one can really understand what you are truly seeking to accomplish, versus a value-add to your business or organization.
Have you taken a moment in 2012 to identify your mission drift?
Release & empower your real goals.